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项目背景

在海南日月湾入口处AURIC冲浪俱乐部随即可见，这里是国内外冲浪爱好者聚集胜地，同时这里以优秀的冲浪资源和冲浪条件成为可以同夏威夷、澳大利亚黄金海岸、巴厘岛风景相媲美的海湾。

未来，海南万宁日月湾将以冲浪运动为散射点，并朝着建设中国最大冲浪基地为目标，逐渐发展成为一个健康、时尚、动感的旅游新业态的海上运动城市。在AURIC冲浪俱乐部乘风发展之际，意图将其重新改造设计，予新的设计外观、理念、形态融入新的经济发展。

改造前

项目介绍

△ 外景图

本项目位于中国冲浪之都海南东南沿海热带日月湾沿岸—Auric Surf shop，这是一家专门从事冲浪设备和配件的服装品牌，为从经验丰富的冲浪者到初学者的各级冲浪者提供了完美的场所，以满足他们的所有需求。该项目由韩国室内设计公司HDGHOME负责完成，旨在通过体验式兼沉浸式的超高性能的运动商店，为游客、当地家庭带去新鲜的感官视觉和愉悦的购物体验。商店空间分为六个区域：接待、岛台、存储、服装、展示、拍摄。

The Auric Surf shop, located along Riyue Bay, on tropical Hainan’s south-east coast, is an apparel brand specialized in surfing equipment and accessories. Conveniently located in China’s Surf Capital, the store has allocated the perfect place for surfers of all levels, from experienced to beginners, who to accommodate all their needs. 

设计理念

海南日月湾AURIC冲浪俱乐部基于可持续发展的概念，借色彩、材质带来的能量，为空间注入盎然生机。采用具有原生态纹理质感的原木和铁作为主材料，塑造出一种“未完成也能很完整”的工业风空间。所谓不完美，亦是另一重完美，有时候的停驻，才构成人生难得的风景。未完成，更未来。

The store, based on the concept of sustainability, is presented with their new proposal for its interior, initiated by The Apex Design Team, with the main idea of transferring the architecture to the inside of the store, so that the exterior and interior would look organic. Consequently, the design started from the idea of presenting the authenticity of the space without adding wrapping elements to original spatial structures, creating a space where style and functionality are primarily considered, with a perception of “Sustainability that seems unfinished”.

01_

开放、自然、乐活

契合城市印象

建筑外立面采用了玻璃幕墙、白色波浪板和碳化木板：在颜色上，通过黑白的对比突出了视觉表现力；在质感上，玻璃、金属与木板的谐和冲突带来虚实错落的造型，有效提升立面的层次感和视觉效果。此外，大面积的玻璃窗，既能引景、通风、采光，又能展现室内的摆设，有效体现品牌形象和产品特色，从而营造室内外自然融合的个性化空间氛围。

The facade of the building adopts glass curtain wall, white corrugated board and carbonized wood board.  In terms of colour, the contrast of black and white highlights the visual expression, and in terms of texture, the harmonious conflict between glass, metal and wood board brings the shape of the virtual and the real, effectively enhancing the layering and visual effects of the facade. In addition, the large area of glass windows does not only introduce scenery, ventilation and lighting, but also highlights the interior decoration, reflecting the brand image and product characteristics, thus creating a personalized space atmosphere with natural integration of indoor and outdoor environment. 

02_

现代工业风

年轻、便捷、个性

△入口处

△ 设计规划

在空间规划结构上，区别大部分服装零售店设计，没有密集的陈列区域和复杂道具，反而更加关注行走动线与陈列细节的精心营造，使观者本能地更关注到产品本身。设计团队在空间内进行了大体切分，空间简洁明快，同时在设计过程中将门的数量尽可能地减少，或者通过边框制成“空门”，避免因不必要的隔断而徒增压抑感，以此呈现空间与空间的连通性。

Designers pursue the design principle of "empty doors open", reduce the number of doors as much as possible in the design process, or make "empty doors" through borders to avoid unnecessary partitions and increase the sense of depression, and present the connectivity between space and space.

△ 接待区

工业风是对工业时代的复刻，冷峻刚硬的灰色是它的主打色，装饰搭配狂野的钢架结构、裸露的管线、粗糙的水泥墙面……整体空间给人一种粗犷个性的感受。此案中，设计师对重工业风做了减法，通过简洁的线条与更丰富的色彩点缀，为空间注入年轻活力，让人感到在硬朗的空间线条中不乏清新爽朗。

The industrial wind is a replica of the industrial era, the cold and hard gray is its main color, the decoration is matched with the wild steel frame structure, the bare pipeline, the rough cement wall... The overall space gives people a feeling of rough personality. In this case, the designer subtracted the heavy industrial style, injecting youthful vitality into the space through simple lines and richer color embellishments, while also losing refinement and freshness.

03_

材料会说话

将过去与现在融为一体！

△ 服装区

AURIC冲浪俱乐由一栋老的建筑改造而来，设计团队并没完全废弃建筑形态，旨在在通过新旧材料，碰撞出新的生命。利用工业气息浓厚的水泥墙，搭配科技原始钢材、锡箔，搭配亲和的木质，让整体氛围趋于清爽自然，而未来质感的材料使整体视觉更具开阔感，赋予空间更多的可能性。

△ 服装区

展示区采用荧光色的霓虹灯、Led滚动显示屏、木质人形玩偶，不同装饰材料的结合令空间展露出复古的美学回潮，同时在这个现代简约的场所中彰显出运动张扬的空间节奏。

As a design statement, the design team projected the store to appeal to a broad audience of young surfers. For so, adding bold colours, balancing retro aesthetics with a unique modern statement through neon lights, responded to this demand and made the space more vibrant. 

△ 展示区

客人进店后看到第一眼视觉中心点——接待前台，采用水泥波浪瓦来像极了波浪的形状，而透明波浪板犹似澎湃的浪花。地面选用水磨石，不仅耐磨度高，浅色则令室内空间非常开阔明净。

Furthermore, the as customer are to enter the store, the first centre of attention is projected towards the reception desk, made of cement wave tile, expressing the shape of the wave, while the transparent wave board expresses the clarity of the sea. In other words, through simple and bold design, the building becomes a new landmark of Riyue Bay, and from a close-up, it looks like an exhibition hall, made of simple and easy-to-install materials, while the interior space is highlighted by bold and colourful elements.

△ 接待区

设计师从坚固的仓库结构中获取灵感，钢材与塑料结合的脚手架，精确有力的造型，现代极简风格，给人休闲放松之感。

The designers took inspiration from the sturdy warehouse structure, the scaffolding combined with steel and plastic, the precise and powerful shape, the modern minimalist style, presenting a relaxed and relaxing space atmosphere.

△ 岛台区

04_

大胆多彩的号召

设计师通过低调灰色的铺垫，意在用夺目的色调作为空间亮点，跟随青春十足的荧光绿、绚丽的钴蓝、亮丽的柠檬黄、耀眼的桃红...心也随之跃动，同时充分契合顾客来到这座海滨城市活力充沛的第一印象。

In addition to the gray tone as the main color, the overall space adds highly saturated tones as highlights, youthful fluorescent green, brilliant cobalt blue, bright lemon yellow, dazzling peach red... These rich colors invisibly add a pleasant shopping experience to customers. Through the understated gray padding, the designer intends to use dazzling tones, and the heart also jumps, which is the first impression of customers coming to this coastal city.

05_

以帆为源

潮涌迭起，年轻地带

以冲浪作为设计主题，空间内添设泳圈、冲浪板等元素，伫立挑高的空间中，这些具有运动感的装饰，带领体验者沉浸在一个特定氛围。设计师从设计、体验、商业三重视角出发，为此塑造一个具有高度灵活自在同时又具有美学感的空间。

The facade of the building adopts glass curtain wall, white corrugated board and carbonized wood board.  In terms of colour, the contrast of black and white highlights the visual expression, and in terms of texture, the harmonious conflict between glass, metal and wood board brings the shape of the virtual and the real, effectively enhancing

项目信息——

项目名称：日月湾AURIC冲浪俱乐部

项目地点：海南

设计公司：HDGHOME

设计面积：223平方米

项目总监：柳承甫

主持设计：金铁俊 x 卓睿珍